Beddingen 7 - Aalborg

TK Development

Identity / Concept / Website / Apartment Selector Tool / 3D visualisations / Ad spots / Videos for SoMe / Brochure

Sometimes a single sentence can form the framework for an entire residential project. "We have something on Beddingen" is a Danish phrase for "we have something in the pipeline".

As you might have noticed, Beddingen is the address where the residential project will be built. It is located at Østre Havnebassin on the waterfront in Aalborg.

What's “on Beddingen” is a quality building with 43 luxury apartments, to be sold primarily to the 50+ and the young ambitious couples with one or no children. Two audiences with different needs and preferences - that requires thought-through marketing.

See more:

"Great materials - both online and physical - give customers a realistic impression of what they are buying."

Morten Dahl, owner and estate agent, Home Aalborg

Connecting thread

Why do you need synergy on all platforms? Why do you have to consider the corporate identity and marketing strategy? Why is planned communication the only way to go? Because it works. Period.

Beddingen is thought-through in everything from brochure to website and is to gain continuous activity on social media. That's why the identity is so important - the customers can look at it and they will instantly remember "there is something on Beddingen". The communication materials are tailored to those who are able to and potentially willing to buy and the marketing and communications activities are happening at specific times and specific platforms, where the customers can be found.

"We collaborated with Dimension Design to make a marketing campaign to attract attention to 43 apartments located at the exclusive location on Beddingen 7 in Aalborg, which TK Development is constructing and expect to have ready by the end of 2018. By focusing on a website, brochure, and film in a nice visual design, Dimension Design has ensured that all marketing materials support each other and all materials reflect the high quality of the buildings. Dimension Design has definitely met our wishes to draw attention to the project."

Erik Godtfredsen, Senior Vice President, TK Development

50% sold right away

When every single detail is well thought out and tailored to the target group, the results speak for themselves; apartments that have not been built but are already sold. But it's not just about that - it's also about branding the surroundings as these determine whether people think it is a nice place to live.. also in the long run.






Requests the first week after publication